Two health/fitness tenants

Birmingham Pointe will also be home to two new health and wellness brands, [solidcore], which will open on April 5, and Perspire Sauna Studio, which will follow this summer. These two establishments will occupy the building’s entire first-floor retail space. This is the third Michigan location for [solidcore], a Pilates-inspired strength training fitness brand. [solidcore] is a 50-minute, full-body, strength-training workout that uses slow, controlled movements to break down slow-twitch muscle fibers, allowing them to build back stronger. Unlike traditional Pilates, [solidcore] is built around targeted strength training, designed for individuals who seek measurable progress. Birmingham Pointe will be the second location in the state for Perspire Sauna Studio, which combines the healing practice of traditional sauna with infrared and red-light therapy. Perspire Sauna Studios is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven, and wellness-seeking company provides guests a modern-day experience to a centuries-old practice, allowing their body and mind to feel refreshed after each session.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.