PR firm moves

Noted boutique public relations, creative and marketing agency Identity is starting the new year with a new home. After making their corporate home in Bingham Farms for several years, and almost two years of working remotely, they are making the move to downtown Birmingham, to the 300 Park Building. “Our lease was up in Bingham, and we felt it was time for a fresh start to accommodate our great people,” said managing partner Andrea Trapani, who leads the agency along with president and founder Mark Winter. She is proud that the firm, with about 35 employees, many of them in leadership, noting “many of them have been with us for 10 or 15 years.” A release announcing the move said, “2021 has been our best year yet, and we’re not slowing down. Major campaigns and creative storytelling moments are ahead for our team and our clients. Our client portfolio continues to expand with new and exciting verticals. Combined with the growth on our team, we’re proud to be one of the leading PR and marketing agencies in the Midwest.” Trapani said the new office space, which is in the midst of construction and should be open around February 1, will offer open and collaborative spaces, spaces for training and meeting with many of their 60 long-term clients. It’s “a physical location with more opportunity to be part of a bustling and energetic community, with better options for extending our time together with each other and our clients beyond an office setting to a great happy hour or new dinner destination.”

Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to LisaBrody@downtownpublications.com. Items should be received three weeks prior to publication.