New marketing tools

The Birmingham Shopping District (BSD) has collaborated with Bureau Detroit on a months-long project to produce a series of recruitment and marketing videos, highlighting four distinct business categories (Fashion/Retail, Home Furnishings, Dining and Corporate/Office) and the general downtown. Business feature videos consist of a deep, behind the scenes view of downtown Birmingham, its strengths and its businesses. Content includes footage of shopping and dining activity, product and service highlights, and interviews with downtown business owners/managers sharing their stories on why they selected downtown Birmingham. This content will be integrated into Birmingham’s ongoing marketing plan and distributed to stakeholders for use in their business recruitment efforts. Local business owners featured in the recruitment videos include: Samy Eid, Phoenicia, Forest, and soon-to-open Wilder’s; Mitch Black, Dick O’Dows; Beth Hussey, Hazel’s; Craig Dye, Hyde Park Prime Steakhouse; Lennon Caruso, Caruso Caruso; Serena Chammout, Lil’ Rascals; Katie Ray and Rob Wolk, Sundance Shoes; and Ali Cheaib, The Birmingham Tailor. In Addition, the Birmingham Shopping District Board has selected a new website vendor, Geocentric, and will be moving forward with the development of a new website starting in January 2025 with an expected launch date of June 2025. The new website platform will allow for greater flexibility in content management and is expected to result in a cost savings of over $50,000 across five years.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.