New jeweler opens
SRL Jewelry has opened at 123 West Maple Road in the heart of downtown Birmingham. The initials S-R-L stand for owner Jack Basmadjian’s three children — Sophia, Rocco and Luca. Although this is Basmadjian’s first store, he is no stranger to the jewelry business. He has worked in the industry for the past 30 years including a stint with Rottermond Jewelers in Brighton and Milford where he served as the buyer for Rolex. SRL Jewelry is a full-service fine jeweler specializing in custom-designed pieces reflecting individual style. Luxury timepieces include preowned and unworn Rolex, Patek Philippe and Audemars Piguet. The store also offers appraisals, jewelry repair and watch repair. Customer care is important to Basmadjian. “I have built my business off of personal relationships and referrals. I opened with a business plan of just helping my current clients and their referrals. The walk-in traffic and the new people that I have met (in Birmingham) are a bonus,” he said. The store boasts a full espresso and coffee bar, creating a welcoming atmosphere where customers can relax and feel at home while they shop. Hours are Tuesday-Friday, 11 a.m.- 6 p.m. and Saturday, 11 a.m.- 4 p.m., or by appointment.
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