Metals in Time coming

Metals in Time, a jewelry store that has been in business for 27 years in Royal Oak, has announced that they will open a new location in Birmingham at 526 N. Old Woodward Avenue. The store is owned by Sergio Basmajian, who is a third-generation jeweler. According to marketing director Mireille Basmajian, Metals in Time opted to open a location in Birmingham due to the fact that the majority of their clientele resides in the Birmingham area. Metals in Time is a full-service fine jeweler featuring a large selection of custom-made and ready-made pieces. The store also offers a variety of watches, including brands such as Cartier and Rolex. Customers visit Metals in Time for jewelry appraisals, jewelry repair, watch repair, and to find vintage watches and estate sale jewelry. The business also boasts one of the largest selections of loose diamonds, including natural and lab-made diamonds. Mireille Basmajian said that Metals in Time is different from other area jewelers for several reasons — they do not buy mass produced products, they offer custom pieces and they deliver undivided customer attention. The Birmingham location is slated to be open by the end of April.

Business Matters for the Birmingham - Bloomfield area are reported by Gigi Nichols. Send items for consideration to GigiNichols@downtownpublications.com. Items should be received three weeks prior to publication.