Lucido renovates, expands

With a goal to bring the dazzle of New York City to downtown Birmingham, Lucido Fine Jewelry, 250 N. Old Woodward, has renovated their Birmingham jewelry store as well as expanding it into the neighboring storefront on Hamilton Row. The Lucido family chose Davis & Davis of Farmington Hills to emphasize the importance for the space to exude beauty, comfort, and a hint of romance where their brands, including Rolex, Tag Heuer, Michele, Tacori, Hearts on Fire, and many others, can be showcased. “This newly renovated space is a perfect reflection of our family and brand as it puts our guests first and ensures their comfort and satisfaction within all aspects of the design.” explained Fran Lucido, owner and co-founder of Lucido Jewelry. She said the boutique layout features four main hospitality-inspired lounges that provide guests with a comfortable, yet elevated, shopping experience. Each lounge, while different in seating height, design, and ambiance, provides a warm space for guests to relax, unwind, and browse the incredible collection of jewelry Lucido offers. “Lucido Fine Jewelry is known for their extraordinarily beautiful and timeless jewelry. We aimed to emulate this in the interior and architectural design to create an equally beautiful, timeless, and high-end experience for the Lucido clientele,” explained Amer Sahoury, lead designer and project manager, Davis & Davis. “In addition, this showroom location will house a high-end Rolex space that is currently in progress to create an equally showstopping retail experience for the Rolex enthusiast.”

Business Matters for the Birmingham - Bloomfield area are reported by Lisa Brody. Send items for consideration to LisaBrody@downtownpublications.com. Items should be received three weeks prior to publication.